Seeing the expression and hearing the responses from clients is really my greatest pleasure.
They realize how unique the experience is, and that they feel really special, in a way they did not previously understand.
I want all of you out there to come and visit my shop.
In 1970, after graduating from Babson College and completing a military obligation, Barry joined J.Schoeneman, Inc. as assistant to the Executive Vice President of Sales and Marketing. Baltimore based, Schoeneman was the leading men's clothing manufacturer in what was at that time a flourishing domestic industry. Wishnow’s rise within the company, and the industry was rapid.
Barry left Schoeneman in 1975 for Yves Saint Lauren, to develop the YSL men's business. In a very short time he and his staff built a vibrant $35M dollar company. Spending a great deal of time in Paris, he became fluent in French and developed a global perspective of the fashion industry.
Wishnow returned to Schoeneman and became President and CEO in 1980, where at age 33 he was the youngest senior executive in the industry. Within six years he increased volume by $26M and profit by $13M.
In addition, Barry completed Burberry's first North American License for men's and women's shirting’s and tailored apparel. They were also the licensee for Halston menswear, and developed the highest quality private label business in America, selling to the very best specialty stores in the United States.
In 1986, Cluett Peabody, Schoeneman's parent company, was taken over by WestPoint Pepperell. Barry formed an investment group to buy Schoeneman, but as he built it into Cluett's most profitable division, and owned the Burberry license, they would not sell.
Wishnow then formed with Hugo Boss AG, Hugo Boss America, and became President and CEO. Having launched with enormous success, Barry built a $250M company within three years. The success created in America had a profound effect on the brand’s global profile. Consequently Hugo Boss AG was sold to a large Italian textile company in 1989. Due to changing philosophies, Barry chose to leave in 1992.
Wishnow joined Calvin as President of the men's group, but primarily worked on strategic planning. He helped better position the brand; to divest the company of its manufacturing arm; and to create a comprehensive licensing network. The result was the creation of the CK brand, which licensed all categories to various important international manufacturers. Calvin became the most recognizable designer brand in the world.
By 1994, Wishnow had completed his work with Calvin. The industry was evolving to the point where retail arrangements had become more important than the products themselves. The Barry Wishnow Group was formed, and he began consulting for leading designers, brands, and manufacturers in Europe, and the United States. Clients included Calvin Klein; Donna Karan; Joseph Abboud; Catherine Malandrino; Luciano Barbera; Amanda Wakeley; Rosie Pope; Oswald Boateng; and Windsor of Germany.
In 2009 Barry came to Nashville with no intention of staying. The quality of life and the progressive people he met here, in addition to the relatively vibrant economy, led him to see Nashville as a business opportunity. He developed the concept for BASH. A 1940’s inspired bespoke clothing brand for men and women, and intends to launch it right here in Nashville. Bash not only will represent a very high quality, and a definite fashion point of view, it will become a format for modern fashion retailing.
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